Call and lead tracking for local businesses
Know exactly which calls, form fills and booked jobs came from Google, your ads or your website. Every lead counted and reported in plain English each month.
How many calls did your marketing bring in last month?
Most local business owners can't answer that, and it's not their fault. The usual setup: Google Analytics showing visits, ads showing clicks, and no way to connect either one to the phone ringing.
Without that answer you can't judge an ad, a new website or a marketing agency (including us). Every decision becomes a guess.
Call and lead tracking fixes that. It's one piece of our done-for-you monthly marketing package, and you can also get it on its own.
What we do
Call tracking
Tracking numbers that forward to your existing phone and show where each call came from: Google Search, your Google Business Profile, Google Ads, Facebook or your website. Calls ring exactly where they do today.
Form and booking tracking
Every form fill and online booking counted, with spam filtered out so bots don't inflate your lead numbers.
Ads that learn from real customers
We connect tracked calls and leads to Google Ads and Facebook, so your ads chase people who actually call instead of people who just click.
A plain-English monthly report
One page: what you spent, how many calls and leads came in, where they came from, what each one cost, and what we're changing next month. Readable in five minutes.
Under the hood: Google Analytics 4, Google Tag Manager and call tracking software, set up and tested by us.
Our own website runs the same setup. We sell what we use.
Who is this for?
- Local businesses spending on ads without knowing which ones bring in calls
- Owners whose website was "set up once" by someone who's no longer around
- Anyone who wants one page that says what marketing produced this month
How we price
It's included in our full monthly package, or available on its own. Pricing depends on your market and scope, and your plan comes with a fixed monthly price. Month to month, no lock-in.
Next step
Get the free marketing check. A real person reviews your Google listing, website, reviews and AI visibility, and tells you what you can't see about your marketing today. You get a written plan with a fixed monthly price by email within 48 business hours. No call required.
Get your free marketing check →
FAQ
Will call tracking mess up my phone number on Google? Not when it's set up right. Tracking numbers forward to your existing phone, and we set them up so your business info stays consistent across the web.
I already have Google Analytics. Isn't that enough? Usually not. Most local customers call instead of filling out a form, and a basic setup doesn't see phone calls. It also often counts spam as leads.
What should my business track? Fewer things than you'd think: usually phone calls, form fills, online bookings and requests for directions.
Do you connect this to Google Ads and Facebook? Yes, so both use the same definition of a lead and your ads learn from real customers.
What does the monthly report look like? One page in plain English: spend, calls, leads, where they came from, cost per lead and what's next.
What does it cost? It depends on your market and scope, with a fixed monthly price. Start with the free marketing check and we email you a written plan within 48 business hours, no call required.
Why HopperCat?
Know what makes the phone ring
Tracking numbers and form tracking show whether each call came from Google Search, your Google Business Profile, your ads or your website.
Stop paying for what doesn't work
Once you can see which ads and listings bring in calls, you can cut the rest. Every dollar after that is easier to judge.
Junk filtered out
Spam form fills and bot submissions don't get counted as leads, so your numbers stay honest.
Ads that learn from real customers
We send your tracked calls and leads back to Google Ads and Facebook, so they bid toward people who actually call, not people who just click.
A report you can read in five minutes
Once a month: what you spent, how many calls and leads came in, where they came from, and what we're doing next. No jargon.
Process
1. Tracking check (week 1)
We look at what's tracked today: calls, forms, bookings and ads. You get a short list of what's missing or counted twice.
2. Decide what counts (week 1)
Together we pick the few things that matter for your business, usually calls, form fills and online bookings, and define each one.
3. Set it up (week 2)
Call tracking numbers, form and booking tracking, and spam filtering, all tested before we call it done.
4. Connect your ads (week 2)
Tracked calls and leads connected to Google Ads and Facebook, so your ads optimize toward real customers.
5. Monthly report (ongoing)
A plain-English report each month: calls, leads, cost per lead, where they came from, and what's next.
Frequently asked questions
Will call tracking mess up my phone number on Google?
Not when it's set up right. Tracking numbers forward to your existing phone, so calls ring exactly where they do today, and we set them up so your business info stays consistent across Google and the rest of the web.
I already have Google Analytics. Isn't that enough?
Usually not for a local business. Most of your customers call instead of filling out a form, and a basic Google Analytics setup doesn't see phone calls. It also often counts spam as leads or counts the same visit twice. We close those gaps.
What should my business track?
Fewer things than you'd think. For most local service businesses: phone calls, form fills, online bookings and requests for directions. We define them with you in the first week.
Do you connect this to Google Ads and Facebook?
Yes. Tracked calls and leads go back into Google Ads and Facebook, so both are judged by the same definition of a lead and your ads learn from real customers.
What does the monthly report look like?
One page in plain English: what you spent, how many calls and leads came in, where they came from, what each one cost, and what we're changing next month.
What does it cost?
It's included in the full monthly package, or available on its own. Pricing depends on your market and scope, and your plan comes with a fixed monthly price. Start with the free marketing check and we email you a written plan within 48 business hours, no call required.
Ready for a diagnosis?
Tell us what you need in two minutes. We review your site and your setup, then send a diagnosis with scope and cost within 48 business hours. No call required.