Paid Media: Google & Meta Ads
Bilingual campaign management for Mexico and the U.S. Hispanic market — built on conversion tracking that actually works, optimized weekly, reported in plain language.
Why do most ad accounts waste money?
Because they optimize toward nothing. The most common setup we audit looks like this: campaigns running on broad match, no negative keywords added in months, and — the killer — no conversion tracking, so neither the algorithm nor the owner knows which clicks became customers.
Paid media works when three things line up: real measurement, tight structure, and weekly attention. That is the whole service.
What we do
Google Ads
Search, Performance Max, Display, and app campaigns — structured by intent, not by template:
- Phrase and exact match keywords mapped to specific landing pages
- Shared negative keyword lists maintained weekly from real search terms
- Bid strategy migrations timed to conversion volume (no Smart Bidding on empty data)
- Conversion import from GA4 so Google optimizes toward leads, not clicks
Meta Ads
Facebook and Instagram campaigns for demand generation, launches, and retargeting:
- Audience architecture: prospecting, warm retargeting, customer exclusions
- Bilingual creative variants tested against each other
- Launch playbooks for apps and new products
The numbers we hold ourselves to
On the Quini app launch we delivered 154 installs at a $0.28 cost per install with a 6.2% CTR. We currently manage 9 active client Google Ads accounts, and we have run accounts for Hilton properties in Mexico. Ask us to walk you through any of it on the call — real screens, not slideware.
Who this is for
Strong fit if you:
- Sell a service or product with real margin, in Mexico or to the U.S. Hispanic market
- Want one team for campaigns, landing pages, and measurement — not three vendors
- Can invest consistently for at least 3 months (paid media compounds with data)
Not a fit if you:
- Need "leads by Friday" with no tracking and no landing page
- Want pay-per-lead billing
- Expect ads to fix a product nobody wants
How we price
It depends on scope and ad spend. Management is a monthly retainer — month-to-month, cancel with 30 days' notice. Your ad budget is paid directly to Google/Meta from your own account; we never mark up media.
Next step
Book a free 15-minute discovery call. We look at your current account (or your starting point), tell you what a sensible budget looks like for your market, and send an exact quote within 24-48 business hours.
FAQ
How much budget do I need? It depends on your market and goal — search clicks for agency-type services in Mexico often cost under $1 USD; competitive U.S. terms can cost several dollars each. We size budgets from real keyword forecasts, and we tell you honestly if your budget is too small to produce readable data.
Google Ads or Meta Ads — which one first? Search captures existing demand; Meta creates demand and retargets. For services, high-intent search usually wins first. For consumer products and launches, Meta usually wins. We recommend based on your funnel.
Do you write the ads and design the creatives? Yes — bilingual copy written natively in-house, plus simple, effective Meta creatives tested against each other.
How do you report results? GA4 conversion events imported into the ad platforms, monthly plain-language reports, and you always keep viewer access to your own accounts.
Can you take over an existing account? Yes — we audit first, keep the history that helps, and the account always remains yours.
What does it cost? It depends on scope. Book a free 15-minute call and we send an exact quote within 24-48 business hours.
Why HopperCat?
Real daily operation, not set-and-forget
We actively manage 9 client Google Ads accounts today from our agency manager account. Weekly search-term mining, negative keywords, budget pacing, and bid strategy migrations — the unglamorous work that makes ads profitable.
Tracking before spending
We do not launch campaigns into accounts that can't measure conversions. Every engagement starts by wiring GA4 conversion events and importing them into the ad platform — so optimization has something real to optimize toward.
Launch results we can show you
The Quini app launch campaign delivered 154 installs at a $0.28 cost per install with a 6.2% CTR. Real account, real numbers — we walk you through the screenshots on the discovery call.
Enterprise-grade history
We have managed Google Ads accounts for Hilton properties in Mexico, alongside restaurants, retail, real estate, delivery, and SaaS. Big-brand process, small-team attention.
Bilingual by default
Spanish and English ad copy written natively, not translated. One team runs your MX campaigns and your U.S. Hispanic-market campaigns with the cultural context each one needs.
Process
1. Account & tracking audit (Week 1)
We review your current account structure, spend history, search terms, and — most importantly — whether conversions are actually being measured. If tracking is broken, we fix it before spending a peso more.
2. Structure & targeting (Week 1–2)
Campaign architecture by intent: search campaigns on phrase/exact match, audience definitions for Meta, geo and language targeting tuned for MX or U.S. Hispanic segments. Negative keyword lists from day one.
3. Creative & landing alignment (Week 2)
Responsive search ads and Meta creatives written bilingually, matched to a landing page that can convert. If your landing page is the weak link, we tell you — and we can build it.
4. Controlled launch (Week 2–3)
Campaigns go live with capped budgets and daily monitoring the first week. No autopilot until the data says the structure works.
5. Weekly optimization + monthly reporting (ongoing)
Search-term mining, negatives, bid strategy migration once conversion volume supports it, creative rotation. Every month: a plain-language report — spend, results, cost per lead, and what we're changing next.
Frequently asked questions
How much budget do I need?
It depends on your market and goal — search clicks for agency-type services in Mexico often cost under $1 USD, while competitive U.S. terms can cost several dollars each. We size a starting budget from real keyword forecasts during the audit, and we tell you honestly if your budget is too small to produce readable data.
Google Ads or Meta Ads — which one first?
Search captures existing demand (someone is already looking for what you sell); Meta creates demand and retargets. If you can only start with one, high-intent search usually wins for services, and Meta usually wins for consumer products and launches. We recommend based on your funnel, not on a package.
Do you write the ads and design the creatives?
Yes. Ad copy in Spanish and English is written in-house, natively. For Meta image/video creatives we work with your brand assets or produce simple, effective variants — and we test them against each other.
How do you report results?
GA4 conversion events imported into the ad platforms, so both systems agree on what a lead is. Monthly plain-language report: spend, conversions, cost per lead, search terms we cut, and what changes next month. You always have viewer access to your own accounts.
Can you take over an existing account?
Yes — most engagements start that way. We audit the existing account first and keep whatever history helps (quality score, conversion data). You keep ownership of the account; we never hold your account hostage.
What does it cost?
It depends on scope and ad spend. Management works as a monthly retainer, month-to-month, cancel with 30 days' notice. Book a free 15-minute call and we send an exact quote within 24-48 business hours.
Ready for a diagnosis?
Tell us what you need in two minutes. We review your site and your setup, then send a diagnosis with scope and cost within 48 business hours. No call required.