Barbershops in St. Louis, MO: who shows up online
St. Louis barbershops are well reviewed. Of 20 businesses, 19 are rated 4.5 or higher, the average rating is 4.7, and the median shop has 226 reviews. Only 10 of the 20 have a website, which is 50 percent.
The top 20 barbershops on Google, measured
- 50%have a website
- 29%of sites use LocalBusiness markup
- 43%of sites publish llms.txt
- 14%of sites run Google Analytics or Tag Manager
- 4.7★average Google rating
- 226median Google reviews
20 businesses from the Google results for “barbershop in St. Louis, MO”. 10 list a website; we checked the homepage of the 7 that loaded.
Who ChatGPT recommends
“What is the best barbershop in St. Louis, MO?”
- Union Barbershop
- Wyoming Barber Shop
- Yasser's BarberShop
- Midtown Barbershop
- Southtown Barbershop
4 of the 20 businesses in the Google results were named. 1 recommendation was for businesses outside that list.
The review leaders
| Business | Rating | Reviews | Named by ChatGPT |
|---|---|---|---|
| Golden Cut Barbers LLC | 5 | 1372 | No |
| Yasser's BarberShop | 4.9 | 809 | Yes |
| Union Barbershop | 4.7 | 543 | Yes |
| Blade Masters STL, LLC | 4.7 | 433 | No |
| BlackBeard's BarberShop | 4.9 | 320 | No |
What this means for your shop
Only 2 of 20 shops have under 50 reviews, so reviews alone will not set you apart and the website is where you can pull ahead.
Just 29 percent of audited sites use LocalBusiness schema, so adding it gives search tools a clear read on your shop.
Only 14 percent of audited sites run analytics and 43 percent have a tap-to-call link, so both are easy fixes.
Barbershops in St. Louis: questions
Which St. Louis barbershops are ChatGPT naming?
We asked ChatGPT, "What is the best barbershop in St. Louis, MO?" It named Union Barbershop, Wyoming Barber Shop, Yasser's BarberShop, Midtown Barbershop and Southtown Barbershop. Four of those five were in our sample.
How many reviews do the top shops have?
Golden Cut Barbers LLC leads with 1,372 reviews and a 5 rating. Yasser's BarberShop has 809, Union Barbershop 543, Blade Masters STL, LLC 433 and BlackBeard's BarberShop 320.
What are most local barbershop sites missing?
Analytics is the biggest gap, found on only 14 percent of audited sites. LocalBusiness schema is on 29 percent, and tap-to-call links and llms.txt files are each on 43 percent.
Where does your business stand?
This page shows the market. The free diagnostic shows you: 42 points on your site, your Google profile and what ChatGPT and Claude say about you, with the competitors beating you by name. Usually in under an hour.
Method: HopperCat pulled the top Google results for “barbershop in St. Louis, MO” on November 7, 2026, checked each business homepage for HTTPS, mobile setup, LocalBusiness markup, llms.txt, AI-crawler rules and analytics, and asked ChatGPT the question above with web search on. Ratings and review counts are Google's at that date.