SEO & AI SEO
Technical SEO for Google and Bing, built so the same pages also get read and cited by AI engines. One structure that serves both, in Spanish and English.
Two engines, one foundation
Most businesses are now running two search problems at once. The old one: ranking in Google and Bing for the terms their buyers type. The new one: getting quoted when those same buyers ask ChatGPT, Perplexity or Gemini instead.
Agencies tend to sell these as separate budgets. They are mostly the same build. A page that a crawler can render, parse and attribute is the same page a language model can extract an answer from. What differs is the last mile — and that is where our GEO service picks up.
This service is the foundation both channels stand on, in Spanish and English.
What we do
Technical audit
Crawl and index coverage, rendering (the single most common failure on modern JavaScript sites), Core Web Vitals, internal linking, duplicate and thin pages, canonical logic, redirect chains, robots and sitemap hygiene, and hreflang across your language pairs. You get findings ranked by impact and effort — not a raw 200-page export.
Bilingual keyword and entity research
Done natively in each language. Someone searching in Monterrey does not phrase things the way a translation of an English keyword would, and U.S. Hispanic search splits again between Spanish and English intent for the same buyer. We map what people type, what they ask AI engines, and which entities you need to be unambiguously associated with. The deliverable is a page map: what exists, what to fix, what to build.
Site architecture and on-page
Topic clusters with internal links that actually connect, titles and headings written as the questions your buyers ask, answers placed where they can be extracted, and FAQ blocks marked up. This is the part that serves ranking and citation at the same time.
Schema and machine readability
Organization, Service, Article, FAQPage and Breadcrumb markup applied consistently across templates so you resolve as one entity, plus llms.txt and clean metadata. Entity consistency is what stops an engine from treating your brand as three different companies.
Measurement
Search Console and GA4 read together against the pages we touched. We implement the tracking as part of our analytics service when it is not already trustworthy, because SEO reported against a broken GA4 property is just storytelling.
Who this is for
- Sites with traffic that has flattened or slid and no clear technical explanation
- Businesses selling into Mexico and the U.S. Hispanic market that need both languages done properly
- Teams who have published content for a year into a site that was never structurally fixed
- Anyone who wants classic search and AI visibility built once instead of twice
What we do not do
We do not sell link-building packages, PBNs, or rank-tracker screenshots as a deliverable. We do not promise positions. If a site needs a rebuild rather than an audit, we will tell you that before you pay for the audit.
How we price
It depends on scope and site size. Audit plus a fix sprint is usually a one-time project; ongoing structure and content work runs as a monthly retainer. Month to month, no lock-in.
Next step
Fill out the diagnostic. Tell us your site and your two markets, and we send back scope and cost within 48 business hours — no call required.
FAQ
Is SEO dead now that people ask ChatGPT? No, but it stopped being the whole picture. Google still sends most of the traffic we measure for clients, and AI engines frequently cite pages that already rank. The mistake is treating them as two budgets.
How is this different from your GEO service? SEO optimizes for being found and clicked. GEO optimizes for being cited inside an answer where there may be no click. This service is the shared foundation plus classic search; GEO goes deeper on citation work.
Do you work in Spanish and English? Both, natively, as linked pairs — separate research and separate pages with correct hreflang, not a translated keyword list.
Can you fix things yourselves or do we need developers? Either. We implement directly on Next.js, WordPress, Webflow and Shopify, or hand your team a prioritized ticket list and verify each fix after deploy.
How long before we see results? Technical fixes can surface in Search Console within weeks; structural work is a quarter-scale project. Judge it at 90 days against traffic and leads.
What does it cost? It depends on scope. Fill out the diagnostic and we send scope and cost within 48 business hours.
Why HopperCat?
One build, two audiences
Crawlers and language models want overlapping things: clean structure, unambiguous entities, answerable headings. We build once for both instead of running SEO and GEO as separate projects that undo each other.
Spanish SEO that is not translated English
Keyword research done natively in Spanish, because how someone searches in Guadalajara is not a translation of how someone searches in Houston. Both markets get their own research, their own pages, and their own hreflang.
Technical first, content second
There is no point publishing into a site that renders client-side, ships duplicate titles, and blocks its own crawl budget. We fix the foundation before anyone writes a word.
Schema as infrastructure, not decoration
Organization, Service, Article, FAQPage and Breadcrumb markup wired consistently across templates, so search engines and AI engines resolve you to the same entity every time.
Measured against traffic, not rankings
Rank trackers make agencies look good. We report sessions, qualified leads, and citations, tied to the GA4 setup we implement alongside.
Process
1. Technical audit (Week 1)
Crawl, index coverage, rendering, Core Web Vitals, internal linking, duplicate and thin pages, hreflang, robots and sitemap hygiene. You get a findings document ranked by impact, not a 200-page export.
2. Keyword and entity research (Week 1-2)
Native research in both languages: what your buyers type, what questions they ask AI engines, and which entities you need to own. Output is a page map, not a spreadsheet nobody opens.
3. Technical fixes (Week 2-3)
We implement the fixes ourselves where we have access, or hand your developers a prioritized, specific ticket list. Titles, headings, canonicals, redirects, structure, speed, schema.
4. Page structure and on-page (Week 3-4)
Existing pages restructured to answer real queries: question-formatted headings, extractable answers, internal links that connect the topic cluster, FAQ blocks marked up.
5. Measure and iterate (ongoing)
Search Console and GA4 read monthly against the pages we touched, plus an AI-citation check so you can see the two channels move separately.
Frequently asked questions
Is SEO dead now that people ask ChatGPT?
No, but it stopped being the whole picture. Google still sends the majority of the traffic we measure for clients, and AI engines frequently cite pages that rank well. The mistake is treating them as two budgets. The technical work that makes a page crawlable is largely the same work that makes it quotable.
How is this different from your GEO service?
SEO optimizes for being found and clicked in search results. GEO optimizes for being cited inside an AI-generated answer where there may be no click at all. This service covers the shared foundation plus classic search; GEO goes deeper on engine-specific citation work. Most clients need both, which is why we build them on one structure.
Do you work in Spanish and English?
Both, natively, as linked pairs. We do not translate an English keyword list into Spanish and call it research. Mexican Spanish and U.S. Spanish search differently, and both differ from English, so each gets its own research and its own pages with correct hreflang.
Can you fix technical issues yourselves or do we need developers?
We can do it either way. On Next.js, WordPress, Webflow and Shopify we usually implement directly. On custom stacks we hand your team a prioritized ticket list with exact changes, and we verify each one after deploy.
How long before we see results?
Technical fixes can show up in Search Console within weeks. Structural and content work is a quarter-scale project. Anyone promising you rankings in 30 days is selling something else. We recommend judging the work at 90 days against traffic and leads, not against rank positions.
What does it cost?
It depends on scope and site size. An audit plus a fix sprint is usually a one-time project; ongoing structure and content work runs as a monthly retainer. Fill out the diagnostic and we send scope and cost within 48 business hours, no call required.
Ready for a diagnosis?
Tell us what you need in two minutes. We review your site and your setup, then send a diagnosis with scope and cost within 48 business hours. No call required.