Bilingual Social Media
Social media management in Spanish and English by a natively bilingual team — connected to the ads and analytics side, so it is measured like a channel and not like a hobby.
Social that reports to the same dashboard as everything else
Social media is where bilingual marketing goes wrong most visibly. A brand writes in English, runs the captions through translation, and posts them to an audience that can tell within one sentence. Meanwhile the account lives in its own world: a separate vendor, a separate report, a monthly slide of impressions that nobody can tie to a single lead.
We run it the other way. Same team as your ads and your analytics, both languages written natively, and results reported against the same GA4 setup as the rest of your marketing.
What we do
Bilingual content, written not translated
Spanish that reads as Mexican Spanish, English that reads as U.S. English. Same strategy across both, but not the same post duplicated — some pieces work in both markets with adapted copy, others are written for one audience only. The two markets overlap; they do not respond identically.
Calendar tied to objectives
A monthly plan built from what the business needs, with agreed pillars, formats and cadence. Posting frequency is an output of the plan, not the plan itself.
Community management
Comments and DMs answered in the language the person used, within agreed response hours, with an escalation path for complaints and anything that touches reviews. For guest-facing brands this is the part that actually protects reputation, and it is where most outsourced social quietly fails.
Creative production
Copy and design produced in-house, or built from your brand assets and photography. For hospitality and product accounts, real photography from the property or the product beats generic creative almost every time, so we plan the calendar around what you can realistically shoot.
Connected to paid media
Organic posts that perform become ad creative on the paid media side. Paid results feed back into the organic calendar. One team reads both, which is the whole argument for not splitting these across two vendors.
Experience
We have managed social for a Hilton-brand hotel property and for a portfolio of Hispanic-market brands since 2010 — service businesses, hospitality, and consumer brands across Mexico and the U.S. Hispanic market. Review-sensitive, guest-facing accounts have rules that general social agencies learn the hard way. We already learned them.
Who this is for
- Bilingual brands currently posting translated captions to a Spanish-speaking audience
- Hospitality and service businesses whose social is also a customer service channel
- Companies running ads with a separate social vendor who never talk to each other
- Teams who want social reported in leads and traffic, not impressions
What we do not do
We do not sell follower growth, engagement pods, or bought audiences. We do not promise a number of followers. Volume of posts is not a deliverable we brag about — the calendar is as big as the strategy justifies.
How we price
It depends on platforms, volume, and whether we produce the creative. Social runs as a monthly retainer, month to month, no lock-in.
Next step
Fill out the diagnostic. Tell us your platforms and your two audiences, and we send scope and cost within 48 business hours — no call required.
FAQ
Which platforms do you manage? Usually Instagram, Facebook, LinkedIn and TikTok, chosen by where your buyers are. Two networks run well beats six run badly.
Do you post the same content in both languages? Same strategy, not the same post translated. Some pieces are adapted for both markets, others are written for one.
Do you handle comments and messages? Yes — in the follower's language, within agreed hours, with escalation for complaints and review-sensitive issues.
Can you produce the creative? In-house, or from your brand assets and photography. For hospitality, your own photography usually outperforms anything generic.
How does this connect to our ads? Directly. Same team, shared creative learnings, one GA4 measurement instead of two disconnected reports.
What does it cost? It depends on platforms and volume. Fill out the diagnostic and we send scope and cost within 48 business hours.
Why HopperCat?
Natively bilingual, not translated
Spanish that reads as Mexican Spanish and English that reads as U.S. English, written by the same team. Comments, DMs, and community management happen in whichever language the follower used.
Same team that runs your ads
Organic and paid stop fighting each other. What performs organically becomes ad creative, what wins in ads informs the calendar, and one team sees both dashboards.
Hospitality and service-brand experience
We have run social for a Hilton-brand hotel property and for a portfolio of Hispanic-market brands since 2010. Review-sensitive, guest-facing accounts have specific rules, and we know them.
Measured like a channel
Traffic, assisted conversions and leads tracked in GA4 alongside the rest of your marketing — not a monthly slide of impressions and heart emojis.
Consistent brand across platforms
One voice, adapted per platform rather than copy-pasted. Formats and cadence chosen for where your buyers actually are, not for every network that exists.
Process
1. Audit and positioning (Week 1)
Current accounts, competitors, and audience reviewed in both languages. We define the voice, the platforms worth being on, and the ones to drop. Being on fewer networks properly beats being on all of them badly.
2. Content plan (Week 1-2)
A monthly calendar tied to business objectives, not to posting frequency for its own sake. Pillars, formats, and cadence agreed before anything is produced.
3. Production (ongoing)
Copy and design produced in ES and EN as linked pairs, scheduled and published. Approval flow agreed up front so nothing goes live you have not seen if you want that control.
4. Community management (ongoing)
Comments and DMs answered in the follower language within agreed hours, with an escalation path for complaints and anything review-sensitive.
5. Report and adjust (monthly)
A monthly read of what the channel produced — reach, engagement, traffic, and leads in GA4 — and what changes in next month's calendar as a result.
Frequently asked questions
Which platforms do you manage?
Usually Instagram, Facebook, LinkedIn and TikTok, chosen by where your buyers actually are. We would rather run two networks well than six badly, and part of the audit is telling you which ones to stop paying attention to.
Do you post the same content in both languages?
Same strategy, not the same post translated. Some pieces work in both markets with adapted copy; others are written for one audience only. Mexican and U.S. Hispanic audiences overlap but do not respond identically, and translated captions read as translated.
Do you handle comments and messages?
Yes, community management is part of the service — answered in whichever language the person wrote in, within agreed response hours, with an escalation path for complaints and anything that touches reviews or reputation.
Can you produce the creative or do we supply it?
Either. We can produce copy and design in-house, or work from your existing brand assets and photography. For hospitality and product accounts, client-supplied photography usually outperforms anything generic, so we plan around what you can shoot.
How does this connect to our ads?
Directly, because it is the same team. Organic posts that perform become paid creative, paid results inform the organic calendar, and both show up against the same GA4 measurement rather than in two disconnected reports.
What does it cost?
It depends on platforms, volume, and whether we produce the creative. Social runs as a monthly retainer, month to month with no lock-in. Fill out the diagnostic and we send scope and cost within 48 business hours, no call required.
Ready for a diagnosis?
Tell us what you need in two minutes. We review your site and your setup, then send a diagnosis with scope and cost within 48 business hours. No call required.